How would you craft a successful social media marketing plan?

Setting up a social media account is easy. However, using social media platforms to foster conversations without a content strategy is not. In a survey of small business houses, 61% reported that they have not been successful in seeing any return on investment (ROI) through their social media marketing activity. So what do you need to incorporate for significant business returns?

Create a social media marketing plan that you can maintain

Identify what your social media marketing strategy wants to achieve. There are three options, namely, increasing awareness, building loyalty and increasing sales. Select one and focus on it.

The Tricky yet Effective Art of SEO Copywriting

Everyone is talking about SEO. And most hilariously, everyone wants their website to rank at the top of search engine result pages (SERPs). The thing is, SEO, as simple as it may sound is actually as trickier as it gets. With major search engines coming up with updates ate regular intervals, web masters are left pondering which step they should take that would earn them maximum results. In this article we will talk about SEO copywriting and the points you need to take care of while writing for the web.

SEO Copywriting: The Myth

Simply put, copywriting is an elusive term often misunderstood my web masters. Even in a region like Singapore, a nation adorned by sound infrastructure and resources, I have come across websites having poor web content. The sole reason being the failure of web masters to decode what 'copywriting actually means.

How “Social” is your business? Pi Media Services answers

Social media changes the outcome of your marketing strategies – but you already know that. How? That's the interesting bit.

Enter Pi Media Services (PiMS), the 360-degree social media marketing company, which helps clients create, develop, market and mange their online presence and identities. With tailor-made Social Media Marketing strategies, packages and tools, we take businesses closer to their audiences.

5 Simple Steps to Improve Search Engine Ranking Of Your Website

If your business site doesn't have a decent ranking in search engines, you will be losing out on a lot of business opportunities. In order to increase website traffic, you need to have a good search engine ranking. Here are a few tips that you may consider to improve search engine ranking of your website.

• Keyword research: Do extensive research on keywords relevant to your business. Choose keywords by keeping the end-user in mind. Understand the thought process of your target audience and use keywords accordingly. It is best to consult a search engine optimization company during the process of choosing keywords.

5 Guidelines to Consider Before Consulting an Internet Marketing Company

Internet marketing has blossomed like never before. One of the most effective ways to spread the word about your business to millions of people across the globe, Internet marketing, today, is considered as the 'perfect' marketing tool for businesses.

Although, digital marketing isn't likely to produce results overnight, with appropriate strategies and sheer determination you can utilize this widely recognized marketing platform to expand your brand's reach, leading to a significant increase in revenue. In case you are not well acquainted with digital marketing, you have the option to consult an Internet Marketing Company to carry out the job for you. But, before you consult a company dealing with Internet marketing, understand the benefits of this one-of-a-kind platform.

Advantages of Internet Marketing

• Cost effective: Relatively a much cheaper option than print or broadcast media in terms of conducting direct marketing campaigns
  

What should you know about SEO Copywriting?

What exactly is SEO copywriting? Well, it is nothing but a technique of writing a website content which is easy-to-read, flows well and has got certain keywords and key phrases for site optimization so that it ranks well in the search engines.

SEO content needs to be created for both the search engines and the readers

SEO copywriting should get good search engine rankings as well as engage the target customers. Skilled SEO copywriting demands good quality content with appropriate keywords so that the search engines track them easily and help the site get optimized. In addition, the contents should appeal to the target readers as well (and not only the search engines) so that they find them interesting and continue reading.

3 Reasons Why Keyword Stuffing Doesn’t Work in SEO Copywriting

What is essentially the difference between SEO copywriting and content writing? Web content is everything and anything that you get to see on the Internet. Widely speaking, you can opt for professional writing services to publish content on the web. They can be for websites, blogs, social media posts, PPC ads or meta descriptions.

You're reading it because somebody has paid to write it. How does copywriting differ from web content? Web content is basically a catchall term. On the contrary, copywriting is very specific. Unlike content, copy is written with the primary intention of selling a product or service.