How “Social” is your business? Pi Media Services answers

Social media changes the outcome of your marketing strategies – but you already know that. How? That's the interesting bit.

Enter Pi Media Services (PiMS), the 360-degree social media marketing company, which helps clients create, develop, market and mange their online presence and identities. With tailor-made Social Media Marketing strategies, packages and tools, we take businesses closer to their audiences.

Did you know?

- Men have greater brand-focus than women when engaging (on both mobile and online platforms) with the Top 100 brands of the world

- High-usage product segments like beverages, restaurants and consumer technology see the largest volume of conversations and Share of Voice (SOV)

- Consumer Packaged Goods (CPG) category show comparatively lower volume in online social media conversation given their higher advertising spend

PiMS has been enabling its partners in the US, UK and Asia-Pacific and more than 10 countries all over the world to enhance their online and mobile presence with latest social media insights.

We have been actively engaged with Singapore Government Councils and Bodies, Public Sector Companies and SMEs, making their social experiences more rewarding.

We address concerns such as:

- general confusion about social media

- social media being “too scary” for business owners

- apprehension about not garnering sufficient “Likes”

- confusion on what to “post” or write about

- fear of rejection due to a perceived “my business not interesting enough for social media” notion

Till some time back, social media's ROI was difficult to ascertain; which was also the most critical part. Without data, how can you analyze where you are going? There were no universally accepted industry standards or methodologies to view the metrics.

But not any more: developments in social media monitoring are allowing businesses leverage this data for maximizing their online marketing spends. And PiMS is more than equipped to take care of the business-end of things!