Digital marketing trends that help create a brand

Whether it's Twitter's 140 character limit or Instagram 15-second video limit, these features have forced a social media marketing company to create valuable content that's unique, emotional, educational and hilarious. The advent of digital technology has led businesses to get smarter day by day.

Social Media Companies: 3 Guidelines For Using Social Media In Real Estate Industry

Competition in the real estate industry has grown by leaps and bounds. This has led real estate business owners to resort to unique marketing strategies to stay afloat in the competition. Today, flashy newspaper ads are considered as a passe. Businesses are adopting social media as the premium network to engage with potential buyers. And for that, they are consulting social media companies to help them out in designing effective web marketing strategies.

How would you craft a successful social media marketing plan?

Setting up a social media account is easy. However, using social media platforms to foster conversations without a content strategy is not. In a survey of small business houses, 61% reported that they have not been successful in seeing any return on investment (ROI) through their social media marketing activity. So what do you need to incorporate for significant business returns?

Create a social media marketing plan that you can maintain

Identify what your social media marketing strategy wants to achieve. There are three options, namely, increasing awareness, building loyalty and increasing sales. Select one and focus on it.

How “Social” is your business? Pi Media Services answers

Social media changes the outcome of your marketing strategies – but you already know that. How? That's the interesting bit.

Enter Pi Media Services (PiMS), the 360-degree social media marketing company, which helps clients create, develop, market and mange their online presence and identities. With tailor-made Social Media Marketing strategies, packages and tools, we take businesses closer to their audiences.

3 Social Media Tools That All Social Media Experts Should Be Aware Of

Maintaining a strong reputation of your brand is a very essential part of a good social media marketing plan in this competitive business world. Information on various top social media sites like Twitter, Pinterest, Facebook, MySpace, etc spreads like wild fire. Any type of bad or negative feedback can dent the reputation and image of the brand.

Managing all social media accounts online on a consistent basis can consume a lot of time and energy. Fortunately there are social media tools through which you can very easily post and reply on the business profiles very easily. Here are some of the important tools that will help you to monitor your online reputation in a problem free manner;

Hootsuite

Essentially this is a very popular tool that can help a firm to monitor and manage their social media activities in a very appropriate manner. The main purpose of this tool is to monitor what your fans or followers are saying about your products or services. This tool is very popular among social media experts.