Whether
it's Twitter's 140 character limit or Instagram 15-second video limit, these
features have forced a social media marketing company to create valuable
content that's unique, emotional, educational and hilarious. The advent of
digital technology has led businesses to get smarter day by day.
Today,
a major part of social media marketing plan is to implement
customer-centric marketing strategy to build great brand advocacy which becomes
highly beneficial for companies that invest in it. Some of the most noted
digital marketing strategies or trends which create brand recognition are:
1) Content advertising: The
concept of content marketing and advertising is becoming highly popular among
marketers today. Lead generation, lead scoring and lead nurturing are some of
the benefits that a social media marketing company reap from its content
marketing efforts nowadays.
2)
Getting small:
It's important to get valuable information through to your customers' 'pipeline'
in this competitive market. This leads to the concept of Infographic,
Pinterest, Instagram and Vine.
3) Continuous marketing:
Today, advertisers and digital marketers need to realize that a strong and
emerging trend is 'continuous marketing.' That is, being found online needs
continuous SEO activities, publishing and content creation. Google hates
silence. Creating and curating content for the target consumers need to be
relentless or else you'll be lost in the web noise.
4) Visual marketing: YouTube
entered mainstream visual marketing few years ago. Off late, with the emergence
of Instagram, Pinterest and Slide share, we saw the trend of visual marketing
gaining prominence even more.
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