Social Media Marketing Plan For Beginners

If you have not jumped on the social media bandwagon just yet, 2013, as per most social media experts, should be the right time to come on board. Here are some points that can help you get started.

Create and secure your business fan page

If you want people to find you easily, setting up a fan page on the “big four” social media sites (Twitter, Pinterest, Facebook, and LinkedIn) is important.

Start blogging

Apart from having a strong presence on social media, creating a blog can also give people the opportunity to learn more about your brand. However, you have to make sure that the blog is constantly updated with fresh and relevant content. 

Listen and interact

After you have successfully set up your business fan page, it is time to interact and listen to the what people are saying. There are millions of people using social media sites, and if you can reach them with your products or services, it can help to establish your brand among your targeted buyers.

Share your content

Good quantity content can not only help in building an audience, but keeping them, as well. Some of the content that you can share on social media sites includes, blog posts, FAQs, customer testimonials, eBooks, product and service updates, handbooks, etc.

Constant monitoring

It is important to constantly measure and analyze your social media marketing plans because that way you can see how your fans and followers are interacting on your business page. Some of the tools that you can use to measure page interactivity may include, Facebook Insights, LinkedIn Page Insights, PinReach, and Twitter Counter.

As a business owner, you have the freedom to make your own social media marketing plan that would be suitable for your business or brand. However, these tips would be useful if you are a newbie in the business circuit.