3 Reasons Why Keyword Stuffing Doesn’t Work in SEO Copywriting

What is essentially the difference between SEO copywriting and content writing? Web content is everything and anything that you get to see on the Internet. Widely speaking, you can opt for professional writing services to publish content on the web. They can be for websites, blogs, social media posts, PPC ads or meta descriptions.

You're reading it because somebody has paid to write it. How does copywriting differ from web content? Web content is basically a catchall term. On the contrary, copywriting is very specific. Unlike content, copy is written with the primary intention of selling a product or service.

SEO copywriting can help in conveying the message easily, as you can reach the right people at the right time. However, you should make sure that you don't stuff your content with unnecessary keywords.  

SEO Copywriting is not about keyword stuffing, but a bit more

• Any online visitor can recognize keyword stuffing. If you stuff web pages with unnecessary keywords they can come across like junior high essays. They look clumsy, awkward and nobody likes reading them. Your keyword-stuffed article might grab the attention of online visitors to your site, but they will probably not click around and ultimately buy something from you.

• Search engines are indeed very sophisticated. And one of the important things to do is to provide good quality original content to your website. Search engines like Google and Yahoo are getting sophisticated with each passing day. Hence SEO copywriters will have to be more skilled than they were previously. 

The image that you create online plays a major role in determining your success. And once that image is tarnished, it can be very difficult to recover (in the eyes of Google and more importantly in the eyes of your targeted buyers) from that position. So make sure you refrain from hiring content writers who stuff their content with keywords, else Google and your buyers will make you pay badly.