5 Content Marketing Lessons From The Harlem Shake

We have all watched the Harlem Shake video by now on the YouTube. This dace number has taken the social media site by storm. While this video may seem entirely unrelated to marketing, marketers and content developers have lots to learn and understand from this viral fad. Here are some points that SEO consultants can add to their 2013 social media marketing plan

• Humor always appeals to people. And it is seen that funny content is more likely to go viral than serious ones.
• The content should also have a twist or a shake. The formula for Harlem Shake is quite clear. One person starts to dance and rest follow. In spite of predictable outline, each Harlem Shake video has an element of creativity and surprise. Similarly, your content should have an unique voice and twist.
• People love to feel. Main aspect of content marketing is how to make visitors emotionally connected and invested in your content.
• Timing is very important. If any brand tries to jump onto the Harlem Shake bandwagon now by releasing their video, they will tarnish their brand image. Choosing the right time is very important. Posting a content at the appropriate time can make it go viral on the web.
• Spontaneity is very important. The main reason behind the success of the Harlem Shake was the unexpectedness and spontaneity of each video. Try to make your content marketing spontaneous and creative.

So, is your content marketing doing the Harlem Shake? Well, good luck with your web marketing strategy.